Golden ratios can be applied to achieve a sense of natural balance and proportion that applies to any kind of graphic design.
As explained in more detail in the “Design and Composition” post, the PhiMatrix grid can be applied both horizontally and vertically at the same time as a tool in composition. The examples below, however, show the vertical and horizontal elements separately as this makes it easier to see their application and impact.
Note how virtually all the key elements of design in the movie posters shown below are aligned to the golden ratio grid lines provided by PhiMatrix. Note too that even though the golden ratio can provide a framework, its application is different in each image. This is no more a limit to creativity than using a color wheel or perspective lines. It simply delivers great design aesthetics, and with simplicity and speed.
Note the position of the title, the subtitle, the portraits and their names. (Using Center option on grid lines.)
Note the width and position of the movie title and the width and position of the key facial features. (Using Center option on Grid, offset slightly to the left.)
Note the position of the title, the skyline and the waterfront. (Using Bottom option on grid lines.)
Note the width of the title and the placement of key facial features within first phi line and rest of face within second phi lines. (Using Left & Right option on grid lines.)
Note the positions and sizes of the title, the silhouetted figures and the faces. (Using Bottom option on grid lines.)
Note the width of the title and silhouetted figures and the positions of the key facial features framed inside every other phi line. (Using Center option on grid lines.)
Fonts and logos too
PhiMatrix can also be applied to create stylized results in fonts and logos. Note in “Sleepless” above how the tips of the middle line of the E fall right on the second phi lines, while the tips of the E, L and S very closely align with the first phi lines.