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PhiMatrix

Golden Ratio Design and Analysis Software

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The Golden Ratio in Design, Art and Composition

The golden ratio is a great tool for design and composition in achieving the beauty, balance and harmony found in nature.

Design and composition

October 3, 2013 By Gary Meisner

golden ratio composition grid

Easily apply the timeless aesthetics and natural appeal of the Golden Ratio to your creative works in art, architecture, graphic design, logos, product design, photo cropping, and more. “Without mathematics there is no art,” observed Luca Pacioli, author of “The Divine Proportion.” Mathematics is the foundation of the universe, guides our perception and gives us […]

Filed Under: Design

Graphic design

October 3, 2013 By Gary Meisner

you've got mail movie poster showing golden ratio design

Golden ratios can be applied to achieve a sense of natural balance and proportion that applies to any kind of graphic design. As explained in more detail in the “Design and Composition” post, the PhiMatrix grid can be applied both horizontally and vertically at the same time as a tool in composition.  The examples below, […]

Filed Under: Design

Product design

October 1, 2013 By Gary Meisner

Pepsi bottles showing golden ratio design

Phi is also used to achieve excellence in the aesthetics of product design, and in more places than you might imagine. Consumer product applications One PhiMatrix user works for a company that designs plastic bottles for the soft drink industry. Note how the indents to the narrow section of the bottle are at golden ratio […]

Filed Under: Design

Logo design

October 1, 2013 By Gary Meisner

Toyota logo showing

From Renaissance artists of the 1500’s to graphic artists of today, phi is recognized for its ability to give a sense of aesthetic appeal in balance and harmony of design.  Product logos represent an image that must make a positive and memorable impact on the conscious and subconscious minds of consumers, so it is no […]

Filed Under: Design

Art composition

October 1, 2013 By Gary Meisner

The Last Supper with golden ratio lines

If Leonardo Da Vinci had a laptop, PhiMatrix might have been his favorite app.  See all the golden ratios that appear in “The Last Supper,” both in key features of the room as well as positioning of Jesus and the Disciples in the composition of this great work of art. The Golden Ratio vs. the […]

Filed Under: Design

Web site design

October 1, 2013 By Gary Meisner

stavridis group web site

Twitter, Apple and others on the leading edge of the web are applying the golden ratio in their digital presence.  As explained in more detail on the “Design and Composition” post, this ratio can be applied to achieve a sense of natural balance and proportion that applies to any kind of design, and web sites […]

Filed Under: Design

Canvases and walls

October 1, 2013 By Gary Meisner

art canvas and easel

Composition with PhiMatrix in the physical, non-digital world The PhiMatrix can also be used for design and composition of non-digital projects, such as a canvas or wall. Just create the grid pattern you want and then use the Data Window feature to convert it to the physical dimensions needed for your project. Select the appropriate grid, […]

Filed Under: Design

Architectural design

October 1, 2013 By Gary Meisner

Taj Mahal with golden ratio

The golden ratio appeared in architecture perhaps as early as the Great Pyramid of Giza and in the Parthenon of the Acropolis in ancient Athens.  Wherever and whenever it first appeared, it has continued to be embraced by architects in harmonizing their architectural designs with the harmony and beauty of creation itself.  Below are illustrations […]

Filed Under: Design

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Golden Ratio Composition Introduction

PhiMatrix Demo

Golden Ratio sweeps awards at international photo contest

Facial Beauty Analysis and the Golden Ratio

Leonardo da Vinci and the Divine Proportion

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